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Digital Cameras Consumer Reports Article

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What's the No. 1 planned gift item this holiday season? An answer of "DVD player" will be forgiven as that offshoot has topped lists every year since the technology was introduced.

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Rather, digital cameras are now the most coveted tribute for 29% of the population, according to the customer Electronics Association. Interest in buying DVD players declined from 31% in 2003 to 25% this year.

And according to NPD TechWorld, sales of digital cameras jumped 44% for the 12 months ended in superb 2004 and 29% year to date. The higher the resolution, the bigger the sales increase, as mainstream consumers are increasingly likely to purchase a digital camera to use as the primary camera in the household. In a fresh CEA survey, 49% of adults consider it their initial camera.

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Must-Haves And Don't-Wants
The hype began long before Christmas. The new Xbox 360 was going to be the most smokin' hot item of the holiday season. Cashmere sweaters and cowboy boots would adorn every aspiring fashionista. Seven-year-olds would be begging for cell phones.

Best Digital Cameras
Digital cameras are expected to be one of the most popular gifts this holiday season. The industry predicts sales will top $23 million this year, up from $18 million a year ago. Consumer Reports tested some the most popular cameras .
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