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Nikon S4 Article

New Nikon Coolpix S4 Packs a 10X Optical Zoom Into a Camera That Fits in a Shirt Pocket

MELVILLE, ., Sept. 1 /PRNewswire/ -- Nikon announced today the augmentation of the latest Coolpix "S" series camera to their impressive fall silhouette-up of compact cameras. The new Coolpix S4 features an incredible 10x optical zoom, six megapixels of spirit, a " LCD and an innovative, compact design allowing the camera to fit into a shirt pocket. The effectual optical zoom combined with the innovative cadaver design of the camera gives digital photographers extraordinary freedom and creativity with the gift to take pictures from a large range of angles such as from the hip, self portraits and even from overhead.

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(Photo: /cgi-bin/prnh/20050901/NYTH020 )

"The S4 is a dapper camera that combines the beef of a 10x optical hum, proper body design and Nikon's exclusive in-camera technology," said Bill Giordano, generic Manager of Marketing for Nikon, Inc. "This model is an excellent choice for digital photographers who want ingenious scope while on- the-go."

To capture everything from extreme close-ups to thorough architecture or even ample landscapes, the 10x hum Nikkor lens delivers 38-380mm (35mm equivalent) action all in slim, compact package measuring a mere x x and weighting just over seven ounces* -- cramped enough to positively fit in a shirt pocket. The 10x optical fly give users the freedom and might to hurtle from the sidelines or allay strong portraits in one compact package.

The S4 features a new interpretation of the ordinary and innovative rotate body design, first unveiled in the award-winning Coolpix 900 line cameras. The body design allows the lens and the LCD to move independently so users can view their bullet from any angle. For comfortable shooting, the S4 features a lately designed hand grip as well as conveniently placed buttons and controls.

In addendum to a stylish package and impressive zoom, the S4 comes packed with innovative and progressive features for germ through advanced photographers. Using exclusive technology, Nikon has narrowed the picture- taking process down to three simple steps -- turn on the camera, frame the opportunity and snap the picture. To ensure a sharp portrait with the newspaper of a button Face seniority AF ensures that faces remain in focus when shooting portraits by automatically sensing the carriage of a human face within the frame and environment unquestionable focus then. Nikon's renowned In-Camera Red- Eye Fix(TM) technology detects and corrects red eyes in most typical situations without the need to press buttons or select and highlight the eyes in playback. Without the hassle of additional software, photographers will experience less red-eye photos yielding print-ready portraits.

To help assure a symmetrical exposure and sharpness, Nikon's single D- Lighting function automatically compensates for poor flash or excessive back lighting in order to inherit symmetrical exposure throughout the frame. Blur Warning, another feature unique to Nikon alerts the user when a opening is compromised by camera or relief reel, allowing another shot to be taken before leaving the location.

The S4 features 16 locale Modes with four of them gift incident Assist to facilitate shooting in habitual situations. To capture exciting memories the S4 features four Movie Modes at up to 15 fps with three of the modes gift sound recording. And, the Time-Lapse movie function can capture action taking place over extended periods of time.

Additionally, the S4 includes convenient functions such as: Best opening Selector (BSS), Macro way, 4x Digital hum, undivided AF and Continuous AF and choice of White Balance.

For further convenience the S4 includes MB of internal memory and operates on two AA-size alkaline or rechargeable batteries.

The S4 will be available at retail nationwide in September 2005 with an MSRP of $. For more advice on the S4 and other Coolpix cameras, please visit .com/.

 *Without artillery or recognition card

 About Nikon

Nikon, At the resolution of the notion(TM). Nikon Inc. is the world officer in digital imaging, correctness optics and photo imaging technology and is globally recognized for environment new standards in product design and achievement for its award-winning customer and professional graphic trappings. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and organization Accessories; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the crux of every Nikon camera is Nikon's Exclusive Feature System, making it graceful for anyone to take amazing digital pictures. Through the Nikon resolution ambition(TM), the congregation, plays an active office in supporting aspiring and progressive photographers through a variety of generous organizations, educational programs, events and workshops. For more instruction, dial (800) NIKON-US or visit .com/, which links all levels of photographers to the web's most sweeping photo learning and sharing communities.

CONTACT: Kristine McVicar, , or Brian Williams, , both of MWW Group, +.9500

Web locale: .com/ .com/

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